Consistent publishing begins before the draft. A content brief gives writers a defined audience, useful question, source plan, and editorial boundary so a daily routine produces helpful articles rather than repetitive filler.
Screen the idea
Check the proposed topic against existing titles, slugs, categories, and search intent. Define the reader, problem, desired action, and what the article will not claim. Prefer a specific workflow or decision over a broad phrase that the site already covers.
Add a source plan
List the facts that require confirmation, the authoritative sources to consult, and the reviewer for claims involving law, finance, privacy, or professional judgment. An assistant can research and organize the brief; an editor approves the angle and boundaries.
Approve for usefulness
The finished brief should make the article distinct, practical, and connected to Real Estate Luxury’s service themes. Review for duplication, unsupported promises, and public pricing or rate language before drafting.
A practical next step
Use the brief fields for the next five article ideas and reject any idea that cannot answer a clear reader question.